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GAO: Military recruiting ads cost big bucks but there is no way to measure how effective they are

(BigGovernment.news) A Government Accountability Office report released last week says the Department of Defense’s spending on recruitment advertising lacks sufficient oversight and clear objectives to reach its goals. The Defense Department (DoD) has asked Congress for a $575-million ad budget to help the services meet their recruitment goals in fiscal year 2017. The GAO report assessed Read More